Your product or service has foreign demand, but you don’t know how to serve it? Have you made international sales but been unable to repeat them? Are you interested in new markets? An internationalization plan should answer all these questions.
If you want to be global, you can’t stop at creating an export department. Internationalization needs to be strategic and affect the company structure, investment, resources, etc.
The internationalization plan proposes realistic goals and the steps to reach them, and is totally personalized for each company.
- Internal analysis
- PEST analysis
- Target market selection
- Available resources
- Marketing mix
- Action calendar
- $ : depends on specific requirements.
- ⏳: 2 to 3 months.
- 📘 Consulting hours: 50 to 100 hours.